Brazil broadcast leaders back HDR supply chain for TV 3.0

Brazilian broadcast leaders reviewed Advanced HDR by Technicolor’s commercial supply chain readiness in Shanghai as the country moves toward TV 3.0 deployment. The assessment matters because device availability, certification and interoperability could now remove a major barrier to large-scale HDR rollout over broadcast airwaves.

Why it matters: - Brazil’s TV 3.0 rollout needs more than a technical standard; it needs certified devices, chipsets and a working commercial supply chain. - Advanced HDR by Technicolor’s readiness could help network operators move forward with HDR delivery plans without waiting for components to mature. - Consumers could get broadcast-quality HDR over the air, even without broadband access.

What happened: - Representatives from SET and Mirakulo reviewed demonstrations of certified devices, integrated chipsets and commercially available televisions and set-top boxes using Advanced HDR by Technicolor. - The review took place after a visit to the Advanced HDR by Technicolor Certification Laboratory run by Philips in Shanghai. - The Brazilian delegation included Paulo Henrique Castro, Luana Bravo and Leo Carbonell from SET, plus Osamu Yamaguchi from Mirakulo. - The group said the ecosystem appears ready to support Brazil’s TV 3.0 roadmap.

The details: - Mirakulo’s AstroTV NEXT middleware is the first commercial DTV+ implementation to incorporate Advanced HDR by Technicolor. - Advanced HDR by Technicolor has already cleared technical benchmarks in Brazil’s TV 2.5 and TV 3.0 standard evaluations. - The technology also completed trials with TV Globo, Brazil’s dominant broadcast network. - Demonstrations in Shanghai showed an end-to-end ecosystem with commercially available devices, chipset solutions and integration workflows. - Multiple televisions and set-top boxes were shown integrating the technology, which served as validation of real-world deployment status. - Philips said the company is committed to supporting deployment through an open, interoperable and certification-backed ecosystem. - Advanced HDR by Technicolor continues to expand in ATSC 3.0 deployments in North America, where it supports HDR delivery alongside existing broadcast infrastructure. - Philips highlighted the technology’s use within Brazil’s TV 2.5 and TV 3.0 standards for next-generation broadcast environments.

Between the lines: - The Shanghai visit signals a shift from standards work to execution. - Supply chain readiness is often the point where broadcast upgrades stall, so visible device and chipset availability lowers adoption risk. - The comments from SET and Mirakulo suggest the ecosystem now has more commercial credibility, not just technical promise.

What’s next: - Brazil’s TV 3.0 implementation now depends on continued coordination among broadcasters, device makers, chipset suppliers and certification partners. - SET, Mirakulo, Philips and other industry partners are expected to keep working toward broader adoption in Brazil’s TV 3.0 market. - The technology’s next test will be whether supply chain readiness translates into scaled deployment across the Brazilian market.

The bottom line: - Advanced HDR by Technicolor has moved closer to being a deployable part of Brazil’s TV 3.0 launch, not just a standard on paper. - More information is available in the company’s announcement.